Global Marketing Strategist
hace 2 semanas
About Boldr
">Boldr is a global B-Corp dedicated to delivering world-class client experiences. We are a diverse team united by our desire to connect people with common values for impactful work. Our goal is to create access to dignified, meaningful work in communities worldwide.
">Our Values
">We prioritize authenticity, curiosity, and dynamism. These values drive our partnerships and success. We're guided by ambitious vision, operational excellence, and empathy.
">Your Role
">A Global Marketing Specialist at Boldr keeps pace with marketing trends, working with companies to create advertising campaigns, pricing strategies based on demographic data, and targeting specific customer demographics. This role requires a professional who can grasp consumer behavior trends and generate creative ideas.
">Responsibilities
">- ">
- Leverage data analytics to assess campaign performance and provide actionable insights.">
- Research, analyze, and test various tools to gain market insights and shape marketing strategy.">
- Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events, and social channels.">
- Assist in executing marketing plans to reach target audiences through targeted channels.">
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.">
- Support marketing managers in developing and executing campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.">
- Provide recommendations for future strategic initiatives through competitive and financial analysis.">
- Conduct market research to find answers about consumer requirements, habits, and trends.">
- Translate complex data into insights that inform marketing strategies.">
- Brainstorm and develop ideas for creative marketing campaigns.">
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).">
- Plan and execute initiatives to reach target audiences through appropriate channels (social media, e-mail, etc.).">
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.">
- Liaise with stakeholders to ensure adequate planning, execution, and monitoring of marketing activities.">
- Stay updated on market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market.">
- Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.">
Requirements
">- ">
- You must be curious and authentic, just like us #beboldr.">
- A critical thinker with an eye for detail is essential.">
- Passtionate about client experience.">
- A strategic thinker who can see beyond day-to-day tasks to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.">
- Previous working experience as a Marketing Specialist for 4 years.">
- Bachelor's Degree in marketing, communications, or a similar relevant field.">
- In-depth knowledge of traditional and digital marketing and market research methods.">
- Applicable knowledge of marketing data analytics and tools.">
- Hands-on experience with marketing software (Adobe Creative Suite & CRM (HubSpot is preferred)) and applications (Google Analytics, Social media business account management, Graphic design software is a plus - Adobe, Canva, etc).">
- Outstanding communication, interpersonal, and presentation skills.">
- Excellent organizational and time management skills.">
Benefits
">- ">
- Law Benefits.">
- Private Health Insurance.">
- Life insurance.">
- Mental Health Support.">
- Learning and Development Programs.">
Salary: $85,000 per year
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