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hace 2 meses
.A LITTLE BIT ABOUT Boldr Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world. We are a global team united by our desire to connect diverse people with common values for boldr impact. We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner. LET'S START WITH OUR VALUES Meaningful connections start with AUTHENTICITY We do our best work by being CURIOUS We grow by remaining DYNAMIC Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE At the heart of great partnerships, we'll always find EMPATHY WHAT IS YOUR ROLE A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data, and targeting specific customer demographics. A marketing specialist should be a competent professional who is able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth. WHY DO WE WANT YOU We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic. WHAT WILL YOU DO Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy. Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels. Assist in the execution of marketing plans to reach audiences through targeted channels. Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs. Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement. Assist marketing managers in managing integrated marketing campaigns across offline and online tactics. Provide recommendations for future strategic initiatives through competitive and financial analysis. Conduct market research to find answers about consumer requirements, habits, and trends. Translate complex data and analytical models into insights that can be used to develop marketing strategies. Brainstorm and develop ideas for creative marketing campaigns. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
