Horeca Channel Marketing Strategy Specialist
hace 15 horas
Frieslandcampina, a leading dairy company with 150+ years of expertise and craftsmanship, is seeking a seasoned Horeca Channel Marketing Manager. The ideal candidate will develop and execute local marketing strategies to drive growth in the B2B channel.
About UsWe are Frieslandcampina Professional (FCP), a €2.4 billion food service business offering professional cream, butter, and dessert solutions worldwide. With 18,000 member farmers and offices in Europe, APAC, and China, we aim to become the go-to dairy partner for operators.
Your Role- Develop and execute local Horeca channel marketing strategies based on insights, competitor landscape, customer growth drivers, and business objectives.
- Own the local Horeca strategy and drive quarterly plans based on channel and operator insights.
- Collaborate with the sales team to deliver impactful campaigns, including trade promotions and fairs.
- Manage product portfolio activities, innovation, and renovation projects; lead local innovation projects from ideation to launch.
- Create value for operators through effective communication based on operator insights, guest trends, and top dishes.
- Bachelor's degree in Marketing or a related field.
- At least 5 years of experience in marketing, preferably in the food industry.
- Excellent communication, leadership, and problem-solving skills.
- Competitive salary: €60,000 - €80,000 per annum, depending on experience.
- Opportunities for career growth and professional development.
- A dynamic and supportive work environment.
Please submit your application, including your CV and cover letter, to us via email.
Unleash your nature and bring your spark to our team
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