Horeca Channel Marketing Strategy Specialist

hace 15 horas


Barcelona, Barcelona, España Friesland Campina A tiempo completo
Marketing Manager for Horeca Channel

Frieslandcampina, a leading dairy company with 150+ years of expertise and craftsmanship, is seeking a seasoned Horeca Channel Marketing Manager. The ideal candidate will develop and execute local marketing strategies to drive growth in the B2B channel.

About Us

We are Frieslandcampina Professional (FCP), a €2.4 billion food service business offering professional cream, butter, and dessert solutions worldwide. With 18,000 member farmers and offices in Europe, APAC, and China, we aim to become the go-to dairy partner for operators.

Your Role
  • Develop and execute local Horeca channel marketing strategies based on insights, competitor landscape, customer growth drivers, and business objectives.
  • Own the local Horeca strategy and drive quarterly plans based on channel and operator insights.
  • Collaborate with the sales team to deliver impactful campaigns, including trade promotions and fairs.
  • Manage product portfolio activities, innovation, and renovation projects; lead local innovation projects from ideation to launch.
  • Create value for operators through effective communication based on operator insights, guest trends, and top dishes.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • At least 5 years of experience in marketing, preferably in the food industry.
  • Excellent communication, leadership, and problem-solving skills.
Benefits
  • Competitive salary: €60,000 - €80,000 per annum, depending on experience.
  • Opportunities for career growth and professional development.
  • A dynamic and supportive work environment.
How to Apply

Please submit your application, including your CV and cover letter, to us via email.
Unleash your nature and bring your spark to our team



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