Professional Dairy Marketing Expert
hace 13 horas
Company Overview
FrieslandCampina Professional (FCP) is a renowned food service business offering premium cream, butter, and dessert solutions to operators worldwide. With 18,000 member farmers and offices in Europe, APAC, and China, FCP aims to drive farmer profit in the B2B channel by providing value-adding solutions and becoming the go-to dairy partner for operators.
Salary and Benefits
We offer a competitive salary of €80,000 - €100,000 per annum, a wide range of benefits including health insurance, meal allowance, language course, gym discount, and an annual bonus. Challenging tasks with real added value and a purpose-driven organisation – nourishing by nature.
About the Role
We are seeking an experienced Professional Dairy Marketing Expert to develop and execute local Horeca channel strategies based on food professional insights, competitor landscape, customer growth drivers, and business objectives. The successful candidate will own the local Horeca strategy and drive 12-month plans based on channel and operator insights.
Key Responsibilities
- Develop and execute local Horeca channel strategies based on food professional insights, competitor landscape, customer growth drivers, and business objectives.
- Owning the local Horeca strategy and driving 12-month plans based on channel and operator insights.
- Work closely with the sales team to deliver impactful campaigns including relevant trade promotions and fairs.
- Manage product portfolio activities for hero assortment, innovation, and renovation projects; lead local innovation projects from ideation & business case creation to launch.
- Create value for operators with the Debic brand by delivering effective communication based on operator insights, guest trends, and top dishes.
- Utilize data analytics to monitor performance and ensure maximum impact where applicable.
- Manage local A&P budget spend and forecast.
Requirements
- 4-6 years of proven experience in marketing, communication, or business-related fields; B2B or food service experience is a plus.
- Good understanding of the HoReCa channel (preferably within FMCG environment); if not, related industry experience with a big passion for food.
- Bachelor's or Master's Degree in a relevant field.
- Business acumen & budget management experience.
- Customer focus: curious about operators and promotes outside-in thinking.
- Strong execution of plans and activities.
- Performance & data-driven mindset.
- Outstanding English and Spanish language knowledge is required to fill the role.
- Team player.
- Self-driven & creative.
- Experienced content creator.
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