Digital Marketing Strategist

hace 2 días


Barcelona, Barcelona, España Lastminute A tiempo completo

About Us

Lastminute.com group is a leading European travel tech company, operating a portfolio of well-known brands. Our mission is to simplify, personalize, and enhance the travel experience for our customers. We continuously invest in talented people who ensure our offering meets the customers' needs and stays at the cutting edge of technology evolution.

Job Overview

We are looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join our team. The successful candidate will work closely with the Head of SEM, responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel.

Key Responsibilities

  • Development of customer acquisition strategy across different products for the SEM channel.
  • Daily monitoring of sales, profitability, and target tracking.
  • Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target.
  • Monitor competitive metrics (market share, competition) proactively.
  • Build, lead, and deploy an effective APP and mobile strategy for the business.
  • Development of solutions and automation processes for operational consistency and efficiency.
  • Deliver annual forecasts and estimation of targets.

Requirements

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM.
  • Advanced Excel skills in order to interpret and analyze big chunks of data from multiple sources.
  • Very data-oriented, strong analytical and numeracy skills.

Salary: R1 200 000 per annum

As a valued member of our team, you can expect a comprehensive benefits package including a competitive salary, bonus scheme, and opportunities for career growth and development within our dynamic and innovative organization.



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