Director of Brand Marketing Events Strategy
hace 19 horas
About the Role:
We’re looking for a seasoned brand marketing leader to drive our event marketing strategy and activations. As Director of Brand Marketing Events Strategy, you will be responsible for creating and executing event-based marketing campaigns that capture the hearts and minds of our users.
Key Responsibilities:
- Develop and execute a comprehensive event marketing strategy, including in-person conferences, online events, and stage presence.
- Manage brand activations, including our in-person conference, to grow it to a 5,000-people conference within a few years, ensuring on-time delivery and within budget guidelines.
- Create campaigns and messaging that connect the emotional values of our audiences to the functional purpose of our products and transform this into immersive, engaging experiences.
- Partner with global marketing leadership to get buy-in and commitment from channel owners for campaign promotion.
- Measure, analyze, and report on the success of campaigns in terms of business impact.
- Build and execute the strategy for partner marketing and sponsorships.
- Manage a small team of project managers/program managers/campaign managers and a large team of external vendors.
Requirements:
We’re looking for a seasoned brand marketing professional with a strong track record of strategy and tactics for brand campaigns. You should have experience managing brand campaigns with annual budgets over $10M/year (excluding paid media spend) and demonstrated success in overseeing or creating rich and relevant brand campaign experiences. A strong results-based mentality, analytical skills, and data-driven thinking are essential, as well as excellent communication and leadership skills.
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