Strategic Brand Marketing Director for Global Growth

hace 5 días


Barcelona, Barcelona, España Preply Inc. A tiempo completo

Role Overview

Preply's Brand Marketing Director will bridge the gap between Brand and Marketing teams, driving global growth and creative storytelling. As a strategic leader, you will partner with senior stakeholders to elevate the Preply brand across marketing, product, and sales applications.

Key Responsibilities

  • Develop and implement a comprehensive brand measuring framework to track media impact and inform budget allocation decisions.
  • Lead cross-functional teams to define success metrics for campaigns and develop a campaign/production calendar to ensure alignment with organizational goals.
  • Build and evolve a team of content creators, social media managers, and campaign managers to drive brand storytelling and performance.
  • Define the global technology stack for Communications management and measurement, including media intelligence, influencer research, and social media planning tools.
  • Inspire data-driven decision making to identify relevant audiences and determine effective channels for reaching them.
  • Connect Marketing, Creative, and Brand teams to leverage performance data to inform content creation and design a short, mid, and long-term communication strategy.

About Preply

At Preply, we believe in unlocking human potential through learning. We empower online tutors and learners to create live language classes with AI-powered tools and learning materials. As a member of our creative powerhouse, you will play a crucial role in driving Preply's mission forward by devising and driving creative ways our brand tells unique stories to reach a global and diverse audience.
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