Social Media Brand Marketing Director
hace 2 meses
Company Overview:
Rover is a technology company that connects dog and cat parents with pet sitters and dog walkers across the US, Canada, and Europe. Founded in 2011, our mission is to make it easier for people to experience the love of a pet. We empower our community of trusted pet sitters and dog walkers to run their own businesses with the tools and security of a global company behind them.
We're an agile and fast-growing company, with a reputation for being a great place to work. Our leadership team comes from some of the world's most respected tech companies, and we prioritize fostering a diverse, inclusive, and welcoming community of pet people.
As a Manager of Brand Social Media at Rover, you will be responsible for developing and executing comprehensive social media strategies to enhance our brand presence, engage our community, and drive business objectives. This role reports to the Head of Content Marketing.
Main Responsibilities:- Develop and execute social media strategies that align with our brand values (personalized, safe and easy) and business goals (new customer acquisition, trust and scalability).
- Oversee all aspects of our social media channels, including content creation, publishing, community management, and performance analysis.
- Inform our global expansion strategy, unlocking brand social in new markets.
- Lead a team of social media specialists, providing guidance, mentorship, and support to drive individual and team success.
- Partner closely with the Head of Content Marketing on the global content marketing strategy.
- Collaborate with cross-functional teams to ensure social media initiatives are integrated with broader marketing campaigns.
To succeed in this role, you will need:
- A deep understanding of social media marketing, including trends, best practices, and emerging technologies.
- Experience leading a team of social media specialists.
- Strong communication and project management skills.
- The ability to analyze data and inform business decisions.
- Excellent writing and creative skills.
$118,000 - $140,000 per year
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