Marketing Strategy Director
hace 1 semana
About the Role
We are seeking a highly skilled Marketing Strategy Director to join our team at Desigual. This is an exciting opportunity to lead the development and execution of comprehensive branding strategies that drive business growth and enhance our market position.
Salary Information
The estimated annual salary for this role is around $120,000 - $150,000, depending on experience and qualifications.
Job Description
Company Overview: As a Brand Manager at Desigual, you will be responsible for crafting and executing brand strategies that enhance the company's market position, drive consumer engagement, and ensure the brand remains competitive and relevant.
Responsibilities: The successful candidate will have proven experience in brand management, preferably in fashion or a related industry, and strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Key Responsibilities:
- Support the creation and implementation of comprehensive branding strategies aligned with business goals.
- Protect the brand's positioning in the market, ensuring campaigns and activations reflect the company's values, mission, and vision.
- Help continuously refine the brand strategy based on emerging market trends and consumer behavior.
- Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities.
- Analyze competitor strategies to assess strengths, weaknesses, and market gaps.
- Use insights from data analytics to predict consumer needs and adapt strategies accordingly.
- Help develop and oversee multi-channel marketing campaigns, coordinating internal teams, to strengthen brand consideration.
- Monitor campaign performance, ensuring alignment with strategic goals and ROI objectives.
- Track brand KPIs on a monthly basis to adapt plans when necessary.
Requirements: To be successful in this role, you will need a deep understanding of market research techniques, branding principles, and consumer psychology, as well as results-driven mindset with a focus on achieving measurable business outcomes.
Personal Attributes: We are looking for a strategic thinker with the ability to anticipate market shifts and adapt plans accordingly, combined with strong communication and presentation skills for both internal teams and external stakeholders.
Benefits: In addition to a competitive salary, we offer a range of benefits, including a 4-day work-week, flexible start and finish times, and offices overlooking the sea.
Additional Information: If you are a motivated and experienced marketing professional looking for a new challenge, please apply now.
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