Director of Marketing Strategy

hace 3 días


Barcelona, Barcelona, España Preply Inc. A tiempo completo

Preply Inc. is a leading Ed-Tech company that aims to unlock human potential through learning. We are looking for an experienced and strategic Director of Marketing Strategy to elevate our marketing approach.

Job Description

We believe learning with a great tutor is life-changing. Our platform empowers learners and tutors from across the globe to create live language classes with AI-powered tools and learning materials. As a key member of our team, you will be responsible for refining our Ideal Customer Profile (ICP), analyzing and mapping out the buyer journey, and collaborating closely with cross-functional teams to ensure product marketing initiatives align with broader company goals.

Key Responsibilities:
  • Lead the development and iterative refinement of Preply's Ideal Customer Profile (ICP)
  • Analyze and map out the buyer journey across diverse customer segments
  • Collaborate with cross-functional teams to ensure product marketing initiatives align with broader company goals

You will work closely with our Product team to shape Preply's roadmap by integrating customer insights, segment analysis, and market trends. Your goal will be to launch impactful go-to-market campaigns that maximize product adoption, drive engagement, and support overall business objectives.

Requirements:
  • Demonstrated experience in data-driven decision-making, including segmentation, pricing, and customer journey analytics
  • Background in consulting, FMCG management programs, or high-growth strategic roles
  • Strong ability to empathize with diverse client needs and translate insights into actionable strategies

In return for your expertise, we offer a competitive financial package with equity, leave allowance, and health insurance. You will also have access to free mental health support platforms, a generous monthly allowance for lessons on Preply.com, and a flexible set-up with relocation to Barcelona.

About Us

We value collaboration, inclusion, and the success of our team over personal ambitions. We prioritize diversity, equity, and inclusion and consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.



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