Director of Global Product Strategy and Marketing

hace 1 semana


Barcelona, Barcelona, España Adp, Inc. A tiempo completo

At Adp, Inc., we're driven by our commitment to empowering businesses and individuals to achieve their full potential. As Senior Director, you'll play a key role in shaping our Human Capital Management (HCM) product portfolio, driving growth opportunities, and informing go-to-market strategies.

About the Role

  • Create and execute strategic marketing plans to elevate ADP's position in the HCM market, focusing on competitive awareness, differentiation, and size opportunities for growth.
  • Develop and implement product marketing strategies that drive business outcomes, collaborating closely with cross-functional teams, including Product Management and Sales.
  • Lead a global team of product marketers, serving EMEA, APAC, LATAM, and the US, to deliver audience-centric marketing approaches centered around buyer and customer needs.
  • Drive market research initiatives, working with Product Management to clearly articulate our value proposition and identify key industry trends.
  • Partner with agencies and internal stakeholders to create impactful content, including email campaigns, fact sheets, brochures, landing pages, and more.
  • Serve as a market-facing subject matter expert for the product portfolio, identifying key industry trends and creating content for executive positioning, 'selling ideas up,' and tradeshows, promotions, etc.

What You'll Need

  • 5+ years of experience in product marketing or a related field, with a proven track record of driving business results through strategic marketing initiatives.
  • Exceptional leadership skills, with the ability to motivate and inspire a high-performing team.
  • Strong analytical and problem-solving skills, with the ability to distill complex data into actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively across functions and geographies.

Compensation Package

We offer a highly competitive salary range of $160,000 - $200,000 per year, commensurate with experience, along with a comprehensive benefits package, including medical, dental, and vision coverage, 401(k) matching, and generous PTO.


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