Demand Generation Manager

hace 1 mes

Zaragoza, Zaragoza, España Smart Technologies A tiempo completo
About the Role

**Job Summary:**

We are seeking a highly skilled Demand Generation Manager to join our team at Smart Technologies. As a key member of our marketing team, you will be responsible for developing, executing, and managing marketing campaigns to generate engagement and drive demand for our solutions.

Key Responsibilities
  • Develop and execute regional marketing plans, with distinct goals, strategies, and tactics for each of our lines of business.
  • Develop, execute, monitor, and optimize demand generation campaigns to drive engagement and demand resulting in marketing qualified leads.
  • Influence and contribute to global demand generation strategies, collaborating with a cross-functional team of like-minded demand generation experts.
  • Adhere to global brand and product messaging strategies, while ensuring differentiated, region-appropriate messaging and value propositions, targeting audiences in customer-first activations.
  • Work closely with regional, matrixed POD teams to set and achieve local demand generation targets, ensuring stakeholder alignment with campaign plans and activities.
  • Manage regional events to build memorable audience experiences and generate leads.
  • Work with channel partners in the region to build and execute co-marketing plans for generating awareness and demand for our solutions.
  • Be passionate about the customer, understanding the buyer journey to develop a client engagement strategy.
  • Collaborate with global content and brand team to create content that engages target audiences, including leading the creation of customer case study and testimonial assets for your region.
  • Develop campaign assets and supporting materials, including automated workflows, landing pages, emails, and forms that adhere to our brand guidelines.
  • Provide bi-weekly reports and accountability, showing engagement and demand gen metrics against campaign- and sales dashboards.
  • Manage campaign budgets, recommending course corrections, ensuring effective campaign interlock, and balancing campaign spending based on market dynamics and campaign effectiveness.
Core Competencies
  • Extensive knowledge of B2B and digital marketing best practices and trends.

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