Global Marketing Strategist
hace 4 semanas
Company Overview
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded numerous prestigious certifications including G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500.
Salary
We offer an attractive compensation package, with an estimated annual salary of $120,000 - $180,000, depending on experience.
Job Description
- Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality.
- Leading internal campaign communications from briefings to reporting.
- Collaborating with creative production teams to deliver high-quality assets on time.
- Owning and managing the campaign timeline.
- MAPPING AND OPTIMIZING THE COMPLETE CONSUMER JOURNEY.
- Overseeing and allocating campaign budgets.
- Aligning and coordinating different teams (e.g., creative, media, product).
- Developing and testing new campaign formats and channels to optimize performance.
- Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:
- Developing data-driven forecasts for campaign performance.
- Creating multiple scenarios to evaluate potential outcomes of strategic decisions.
- Conducting risk assessments and developing contingency plans.
- Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams.
- Acting as the central point of contact, coordinating efforts across different departments.
- Ensuring alignment of channel-specific strategies with overall campaign goals.
- FACILITATING EFFECTIVE COMMUNICATION AND COLLABORATION BETWEEN TEAMS.
- Analyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisions.
- Staying abreast of industry trends and incorporating innovative ideas into campaign strategies.
- Utilizing AI tools to enhance productivity and campaign effectiveness.
Required Skills and Qualifications
A minimum of 5 years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns.
Benefits
This role offers a hybrid work format, flexible working hours, unlimited PTO, hobby benefit, breakfast, snacks, and coffee at the office, corporate events, training, courses, conferences, and gifts for employees.
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