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Global Marketing Strategist
hace 1 mes
The Global Marketing Strategist is responsible for developing and implementing successful marketing strategies across different Business Units (BUs) in Europe. This role involves coordinating with Unit Managers, driving clinical selling efforts, and managing multichannel marketing campaigns to effectively reach target audiences. The ideal candidate will have a proven track record of establishing partnerships with industry stakeholders and experience in market access strategy, health economics studies, and clinical selling.
Key Responsibilities- Develop and implement strategic marketing initiatives to support business growth.
- Collaborate with cross-functional teams to ensure alignment of marketing activities with company objectives.
- Design and oversee health economics studies to support product value proposition.
- Establish and maintain partnerships with industry stakeholders to enhance market positioning.
- Manage multichannel marketing campaigns to effectively reach target audiences.
- Bachelor's degree in Healthcare sector, Chemistry, Business Administration, or related field.
- Minimum 5 years of experience in marketing within the healthcare and IVD sectors.
- Proven track record of developing and implementing successful marketing strategies.
- Background in market access strategy, health economics studies, and clinical selling.
- Demonstrated ability to establish and maintain partnerships with industry stakeholders.
€120,000 per annum based on qualifications and experience.
