Global Head of Digital Marketing

hace 3 días

Barcelona, Barcelona, España Mygwork A tiempo completo
Global Head of Digital Marketing

This is a unique opportunity to join Criteo, an inclusive employer and a member of Mygwork – the largest global platform for the LGBTQ+ business community. As a key member of our team, you will be instrumental in driving demand, boosting revenue, and expanding our global reach.

Key Responsibilities:
  • Lead a talented team of demand generation managers and performance marketers to develop and execute digital strategies that engage target audiences across multiple markets.
  • Develop and implement multi-channel demand generation programs that drive brand awareness, generate pipeline, and accelerate revenue growth.
  • Oversee SEO, SEM, email marketing, and paid social efforts to maximize brand presence and market penetration.
  • Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns tailored to the unique needs of each account.
  • Focus on revenue impact over lead metrics and work closely with analytics and digital teams to interpret data from diverse sources.
  • Develop performance reports that track ROI and pipeline contribution, constantly refining strategies to ensure optimization and measurable impact.
  • Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
Requirements:
  • Extensive experience leading demand generation in a B2B tech environment, with a deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue.
  • ABM expertise and knowledge of the latest trends and best practices for integrating ABM within broader marketing and sales strategies.
  • Proficiency in key digital channels such as SEO, SEM, Paid social, email, and owned media properties.
  • Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others.

Criteo is an inclusive employer and a member of Mygwork – the largest global platform for the LGBTQ+ business community. We are committed to creating a diverse and inclusive work environment that values and respects all individuals. If you are passionate about digital marketing and want to join a dynamic team, please apply for this exciting opportunity.

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