Global Head of Digital Marketing

hace 3 días


Barcelona, Barcelona, España Criteo A tiempo completo
{"title": "Global Head of Digital Marketing", "description": "Drive Demand, Boost Revenue, and Expand Global Reach

Criteo is seeking a seasoned digital marketing leader to drive demand, boost revenue, and expand our global reach as our Global Head of Digital Marketing. As a key member of our leadership team, you will be instrumental in developing and executing digital strategies that engage target audiences across multiple markets.

Key Responsibilities:
  • Lead a talented team of demand generation managers and performance marketers to plan, implement, and measure multi-channel demand generation programs.
  • Oversee SEO, SEM, email marketing, and paid social efforts to maximize brand presence and market penetration.
  • Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns.
  • Focus on revenue impact over lead metrics and work closely with analytics and digital teams to interpret data and translate insights into actionable strategies.
  • Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
Requirements:
  • Extensive experience leading demand generation in a B2B tech environment.
  • ABM expertise and knowledge of the latest trends and best practices.
  • Proficiency in key digital channels such as SEO, SEM, Paid social, email, and owned media properties.
  • Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others.
  • Strong analytical skills and experience synthesizing data and making strategic decisions.
  • Experience in building, scaling, and leading digital marketing teams.
About Criteo:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform. At Criteo, our culture is as unique as it is diverse, and we take pride in being a caring culture committed to providing our employees with valuable benefits that support their physical, emotional, and financial wellbeing.

", "lang_code": "en-US"}

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