Global Head of Digital Marketing

hace 3 días

Barcelona, Barcelona, España Criteo A tiempo completo
Job Title: Global Head of Digital Marketing

Criteo is seeking a highly experienced and strategic Global Head of Digital Marketing to lead our digital marketing efforts and drive business growth.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy to drive brand awareness, generate pipeline, and accelerate revenue growth.
  • Lead a team of demand generation managers and performance marketers to plan, implement, and measure multi-channel demand generation programs.
  • Oversee SEO, SEM, email marketing, and paid social media campaigns to maximize brand presence and market penetration.
  • Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns.
  • Focus on revenue impact over lead metrics and work closely with analytics and digital teams to interpret data and translate insights into actionable strategies.
  • Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
Requirements:
  • Extensive experience leading demand generation in a B2B tech environment.
  • Deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue.
  • Experience in ABM strategy and execution, with knowledge of the latest trends and best practices.
  • Proficiency in key digital channels such as SEO, SEM, Paid social (Meta, LinkedIn, Google), email, and owned media properties.
  • Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others.
  • Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions.
  • Experience in building, scaling, and leading digital marketing teams, with a focus on mentoring talent and driving high-impact results.
  • Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams.
About Criteo:

Criteo is the global commerce media company that enables marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through its industry-leading Commerce Media Platform.

We are committed to creating a culture that is as unique as it is diverse, where our team of 3,600 Criteos collaborates to develop an open and inclusive environment.

We seek to ensure that all of our workers are treated equally, and we do not tolerate discrimination based on race, gender identity, gender, sexual orientation, color, national origin, religion, age, disability, political opinion, pregnancy, migrant status, ethnicity, marital or family status, or other protected characteristics.

We aim to ensure employment decisions and actions are based solely on business-related considerations and not on protected characteristics.

We take pride in being a caring culture and are committed to providing our employees with valuable benefits that support their physical, emotional, and financial wellbeing, their interests, and the important life events.

We want to set you up for success in your job, and an important part of that includes comprehensive perks & benefits.

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