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Global Head of Digital Marketing

hace 2 meses


Barcelona, Barcelona, España Criteo A tiempo completo
Global Head of Digital Marketing

Criteo is seeking a seasoned digital marketing leader to drive demand, boost revenue, and expand our global reach. As Global Head of Digital Marketing, you will lead a talented team of demand generation managers and performance marketers, developing and executing digital strategies that engage target audiences across multiple markets.

Key Responsibilities:
  • Own the demand funnel: Lead a team to plan, implement, and measure multi-channel demand generation programs that drive brand awareness, generate pipeline, and accelerate revenue growth.
  • Lead digital marketing efforts: Oversee SEO, SEM, email marketing, and paid social (Meta, LinkedIn, Google) to maximize brand presence and market penetration.
  • Account Based Marketing: Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns tailored to the unique needs of each account, converting prospects into customers.
  • Revenue-Focused Leadership: Focus on revenue impact over lead metrics.
  • Data Analysis and Reporting: Work closely with analytics and digital teams to interpret data from diverse sources (CRM, web analytics, etc.) and translate insights into actionable strategies.
  • Team Leadership and Collaboration: Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
  • Market Expansion and Agency Partnership: Drive expansion efforts into key markets such as France, Germany, Japan, and Korea.
Requirements:
  • Extensive experience leading demand generation in a B2B tech environment, with a deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue.
  • ABM Expertise: Experience in ABM strategy and execution, with knowledge of the latest trends and best practices for integrating ABM within broader marketing and sales strategies.
  • Channel Expertise: Proficiency in key digital channels such as SEO, SEM, Paid social (Meta, LinkedIn, Google), email, and owned media properties.
  • Technical Acumen: Familiarity with RevOps workflows, CRM systems (Salesforce), and MAP (Marketing Cloud Account Engagement).
  • Analytical Mindset: Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Account Engagement, Amplitude etc.