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Global Head of Digital Marketing
hace 1 mes
Job Summary
Criteo is seeking a highly experienced Global Head of Digital Marketing to lead our demand generation efforts and drive revenue growth. As a key member of our leadership team, you will be responsible for developing and executing digital strategies that engage target audiences across multiple markets.
Key Responsibilities
- Lead a team of demand generation managers and performance marketers to plan, implement, and measure multi-channel demand generation programs.
- Develop and execute digital marketing strategies that drive brand awareness, generate pipeline, and accelerate revenue growth.
- Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns.
- Work closely with analytics and digital teams to interpret data and translate insights into actionable strategies.
- Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.
Requirements
- Extensive experience leading demand generation in a B2B tech environment.
- Deep understanding of digital channels and AI to fuel brand amplification and drive revenue.
- Experience in ABM strategy and execution, with knowledge of the latest trends and best practices.
- Proficiency in key digital channels such as SEO, SEM, Paid social, email, and owned media properties.
- Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others.
About Criteo
Criteo is a leading global technology company that specializes in digital marketing solutions. We help businesses of all sizes to drive revenue growth through our innovative platform and expert team.