Global Head of Digital Marketing Strategy

hace 1 mes


Barcelona, Barcelona, España Criteo A tiempo completo
Drive Demand and Growth

Criteo is seeking a seasoned Digital Marketing expert to lead our global demand generation efforts. As our Global Head of Digital Marketing Strategy, you will be responsible for developing and executing digital strategies that engage target audiences across multiple markets.

Key Responsibilities:
  • Lead a team of demand generation managers and performance marketers to plan, implement, and measure multi-channel demand generation programs.
  • Oversee SEO, SEM, email marketing, and paid social efforts to maximize brand presence and market penetration.
  • Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns.
  • Focus on revenue impact over lead metrics and work closely with analytics and digital teams to interpret data and translate insights into actionable strategies.
  • Recruit, mentor, and lead a talented team of demand generation and performance marketing experts.

Requirements:
  • Extensive experience leading demand generation in a B2B tech environment.
  • Deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue.
  • Experience in ABM strategy and execution, with knowledge of the latest trends and best practices.
  • Proficiency in key digital channels such as SEO, SEM, Paid social, email, and owned media properties.

About Criteo:
Criteo is a leading provider of digital marketing solutions. We help businesses of all sizes to drive revenue growth through our innovative technology and expertise. If you are a motivated and experienced Digital Marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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