Product Marketing Manager, Global Selling Taiwan
hace 3 semanas
About the Role
Amazon Global Selling is seeking a highly motivated and customer-focused Product Marketing Manager to join our team in Taiwan. As a Product Marketing Manager, you will have the opportunity to define the strategy for how we communicate to our Sellers about global selling solutions. You will help us define our positioning and messaging to Sellers, creating the most compelling content to help businesses understand our value proposition, and building the right programs to increase awareness and adoption of global selling solutions.
Key Responsibilities
• Own the development of value propositions, core content, marketing, and go-to-market strategies for global selling solutions.
• Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how-to guides, etc.).
• Own and curate website content; test messages and experiences to optimize for education and customer engagement.
• Work with the product management team to distill key functionality and benefits into core product marketing messages.
• Identify and execute on breakthrough product marketing activities that reach the target audience effectively.
• Develop content roadmap for website, blog, and social media sites.
• Develop and launch the Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and ongoing execution.
About the Team
Amazon Global Selling's vision is to transform global e-commerce by bringing selection from around the world to customers anywhere in the world, enabling worldwide selection with high quality and competitive price. We build solutions to educate and help third-party Sellers to sell globally.
Requirements
• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
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