Global Product Marketing Communication Specialist

hace 3 días

Madrid, Madrid, España Signify A tiempo completo

Job Title:

Global Product Marketing Communication Manager

We're looking for a highly skilled marketeer to join our Marcom LL&L and Wiz team in Madrid.

Working for Signify means being creative and adaptive in a culture of continuous learning and commitment to diversity and inclusion.

Together, we're transforming our industry as the world leader in lighting.

Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities, and more.

Signify is one of the few companies in the world to achieve carbon neutrality, and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

Responsibilities:

Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.

Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.

Existing portfolio:

Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market to ensure they stand out competitively.

Benefit Positioning and Consumer Insights:

Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.

Product Brief Translation:

Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.

Assets and content creation:

Ability to translate product benefits into compelling selling lines, images, and videos that resonate with consumers and drive conversion.

Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.

Stakeholder Coordination:

Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.

Competitive analysis:

Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.

Your Qualifications:

Highly skilled marketeer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.

Experience creating Amazon content is a plus.

Proficiency in translating very technical product specifications into consumer benefits and creating a communication strategy for products that can be applied to a vast product portfolio in several regions.

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