Global Product Marketing Communication Strategist

hace 7 días

Madrid, Madrid, España Signify A tiempo completo

We're looking for a Global Product Marketing Communication Manager to join our Marcom LL&L and Wiz team in Madrid. Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.

As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more.

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

As a Global Product Marketing Communication Manager, you'll be responsible for the projects in charge, creating comprehensive product communication strategies and new product introduction playbooks.

We're on the lookout for forward-thinking innovators with a passion for sustainability.

Key Responsibilities:

  • Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
  • Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
  • Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
  • Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market, to ensure they stand out competitively.
  • Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.
  • Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
  • Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
  • Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.
  • Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.

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