Global Product Marketing Communication Strategist
hace 4 semanas
We're looking for a skilled Global Product Marketing Communication Manager to join our team at Signify in Madrid. Our company culture emphasizes creativity, adaptability, and continuous learning, allowing you to grow your skills and career. As the world leader in lighting, we're constantly innovating and pushing boundaries in data analytics, AI, and smart homes, offices, and cities.
As a Global Product Marketing Communication Manager, you'll be responsible for creating comprehensive product communication strategies and new product introduction playbooks. We're seeking forward-thinking innovators with a passion for sustainability.
Key Responsibilities:
- Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
- Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making.
- Ensure that product messaging is clear, targeted, and aligned with overall business objectives.
- Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
- Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.
- Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences.
- Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.
- Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.
- Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge.
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Madrid, Madrid, España Signify A tiempo completoAbout UsSignify, a global leader in lighting solutions, is seeking an experienced Global Product Marketing Communication Strategist to join our dynamic team. As a key member of our marketing department, you will play a vital role in developing and implementing comprehensive product communication strategies that drive business growth.Job SummaryWe are looking...
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