Digital Communication Strategist

hace 2 semanas


Madrid, Madrid, España Ing Bank N.V. A tiempo completo

Your Role and Work Environment

We are seeking a talented Digital Communication Strategist to join our Customer Interactions Tribe, working closely with our Campaigns Team. The goal is to implement our new communications platform with Adobe, enabling efficiency, scalability, and hyper-personalization capabilities.

Your Key Responsibilities

As a Digital Communication Strategist, you will:

* Develop new functional capabilities to enhance the comms E2E platform with Adobe.
* Ensure a hyper-personalization strategy to accelerate customer experience and development results.
* Collaborate with stakeholders to align the engagement funnel, including Customer Comms Strategy Area, Marketing, and Everyday Engagement & Assisted Channels.
* Be an expert in campaign management tools: Adobe.
* Work with technical teams to provide business requirements and functional support.
* Analyze customer journeys and use the most appropriate communication channels.
* Supervise communications to measure their effectiveness and identify improvements.

Requirements

We are looking for someone with experience implementing Adobe Journey Optimizer. Knowledge of Adobe Experience Platform, specifically in Adobe Journey Optimizer and RTCDP, is a must. You should focus on delivery through collaboration and be able to work with internal clients and stakeholders. You will also need to analyze the impact of each communication/use case and measure their value.

What We Offer

At ING, we prioritize your personal and professional growth. You will have the flexibility to work from home and in the office, with a restaurant card to support your well-being.

If you are a team player who thrives in a complex environment, has a global overview of the strategy, and generates simple and scalable solutions, we encourage you to apply.



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