Senior Product Marketing Manager
hace 4 semanas
About the Role
The Principal Product Marketing Manager will be responsible for developing the value proposition, positioning, narrative, messaging, and core content for our HP Workforce Experience Platform. This is an exciting opportunity to bring in a leader with proven SaaS product marketing experience to transform the way we market this offering and connect with CIOs and IT managers.
Key Responsibilities
- Synthesize insights, competitive intelligence, product usage, and consolidated VOC reports on HP software solutions.
- Define the customer problem and work cross-functionally to ensure product-customer fit.
- Simplify persona development and develop buyer graphs to inform marketing content, media, and GTM strategy.
- Set vision for product naming and branding architecture.
- Deliver portfolio and product value proposition and user selling proposition.
- Deliver launch core content, PR briefing docs, and product messaging.
- Provide marketing/brand guidance to global and local Marcom to drive win rates for products and services.
Requirements
- 8+ years of experience in Product Marketing and Brand Marketing.
- 5+ years of SaaS marketing/product marketing experience.
- Experience in the digital employee experience (DEX) industry is preferred.
- Proven ability to articulate and communicate vision and narratives.
- Demonstrated competence in leading and inspiring cross-functional teams to action.
- Expert in writing product positioning materials and experience in partnership with marketing and PR on customer messaging.
- Strong business acumen and experience with a deep understanding of product, sales, and marketing constraints.
- Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
- Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit
-
Senior B2B Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia, Inc. A tiempo completoProduct Marketing ManagerExpedia Group is a leader in the travel industry, connecting travel businesses with high-value travelers and enabling other businesses to use our technology, solutions, and services to offer travel to their customers.The B2B Product Marketing team works to inform the strategic direction and positioning of our product offerings,...
-
Senior Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia A tiempo completoShape the Future of TravelAt Expedia Group, we're building a more open world. As a Senior Product Marketing Manager, you'll play a critical role in connecting the dots to inform our product strategy and positioning. You'll be the voice of our customers, guiding Product to ensure our solutions delight our partners and travelers.Key Responsibilities:Develop...
-
Senior Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Alan Sa. A tiempo completoAbout the RoleWe're seeking a Senior Product Marketing Manager to join our team at Alan. As a key member of our cross-functional team, you'll be responsible for defining and executing the go-to-market strategy for our products and services.Key ResponsibilitiesDevelop and execute go-to-market strategies for new products and servicesCollaborate with Product...
-
Senior Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia Group A tiempo completoUnlock the Future of TravelAt Expedia Group, we're shaping the future of travel for everyone, everywhere. Our cutting-edge technology makes travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Choose Us?We foster an open culture where...
-
Senior Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia A tiempo completoSenior B2B Product Marketing ManagerExpedia Group is a leader in the travel industry, connecting travel businesses with high-value travelers while enabling other businesses to use our technology, solutions, and services to offer travel to their customers. Our mission is to inform the strategic direction and positioning of our product offerings, ensuring our...
-
Senior Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Hewlett-Packard A tiempo completoJob Description:At Hewlett-Packard, we're transforming the way we market our products and connect with CIOs and IT managers. We're seeking a seasoned Senior Product Marketing Manager to join our Digital Services team.The ideal candidate will have a proven track record in SaaS product marketing and a deep understanding of the digital employee experience (DEX)...
-
Senior B2B Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia A tiempo completoAs a Senior B2B Product Marketing Manager at Expedia Group, you will be responsible for developing and executing marketing strategies to drive growth and revenue for our B2B product offerings. You will work closely with cross-functional teams to understand customer needs and develop targeted marketing campaigns to meet those needs.Key responsibilities...
-
Senior Product Marketing Manager
hace 3 semanas
Madrid, Madrid, España Amazon A tiempo completoJob Title: Senior Product Marketing Manager - Alexa InternationalJob Summary: We are seeking a highly skilled Senior Product Marketing Manager to lead the retention strategy for Alexa and digital subscriptions on Alexa. The ideal candidate will have strong analytical and project management experience, with a proven track record of driving retention...
-
Senior Product Marketing Manager
hace 3 semanas
Madrid, Madrid, España Semrush A tiempo completoJob Description: We are seeking a highly skilled Senior Product Marketing Manager to join our Enterprise team at Semrush. As a key member of our product marketing team, you will be responsible for developing and executing winning product messaging and strategies that create demand for our sales team to close.Key Responsibilities:Innovate with product and...
-
Senior Product Marketing Manager
hace 4 semanas
Madrid, Madrid, España Expedia A tiempo completoRole OverviewExpedia Group is a leader in the travel industry, connecting travel businesses with high-value travelers. Our B2B Product Marketing team works to inform the strategic direction and positioning of our product offerings. We are the voice of our customers, guiding Product to ensure our solutions meet their needs and delight our partners and...
-
Madrid, Madrid, España Amazon A tiempo completoJob DescriptionWe are seeking a highly skilled Senior Product Marketing Manager to join our Books and Kindle team at Amazon. This role requires a strong analytical and project management background, with a passion for marketing communications and empowering customers to find their next great read.The ideal candidate will have 5+ years of experience in...
-
Senior Product Marketing Manager: Global Travel Solutions
hace 4 semanas
Madrid, Madrid, España Engineeringuk A tiempo completoAt Expedia Group, we're shaping the future of travel by connecting people and places. As a Senior Product Marketing Manager, you'll play a critical role in driving our success by developing deep market insights and influencing product strategy.Key Responsibilities:Lead go-to-market roadmap planning, securing buy-in from leadership and ensuring clarity and...
-
Senior B2B Product Marketing Manager
hace 4 semanas
Madrid, Madrid, España Expedia A tiempo completoAbout the Role:The Senior B2B Product Marketing Manager will be responsible for a suite of products that powers travel for other organizations.This role requires a deep understanding of our customers' business and their needs, as well as the ability to influence and optimize our product roadmap to bring more value.Key Responsibilities:Develop deep market,...
-
Senior Product Marketing Manager
hace 4 semanas
Madrid, Madrid, España Institut Straumann Ag A tiempo completoAbout the RoleAs a Senior Product Marketing Manager at Institut Straumann Ag, you will be responsible for leading and managing all product-related projects from inception through completion related to our products/brands. This role requires a strategic thinker with the ability to coordinate cross-functional teams, including sales and external vendors. You...
-
Senior B2B Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia A tiempo completoJob DescriptionExpedia Group is seeking a Senior B2B Product Marketing Manager to join our team. As a key strategic player, you will work alongside leaders from Product, Technology, and Commercial Teams to drive growth and inform product strategy.Key Responsibilities:Develop deep market, partner, traveler, and competitive insights to inform strategy and...
-
Gerente de Producto Senior
hace 1 mes
Madrid, Madrid, España Aon A tiempo completoTítulo del trabajo - En Aon, buscamos a un Senior Product Manager que se una a nuestro equipo de innovación y crecimiento. Este puesto es una excelente oportunidad para alguien que desee desarrollar su carrera en un entorno dinámico y diverso.Aon: un lugar de trabajo innovadorEn Aon, nos apasiona la innovación y el crecimiento. Nuestro equipo de Senior...
-
Senior Product Marketing Specialist
hace 4 semanas
Madrid, Madrid, España Alan Sa. A tiempo completoAbout AlanAt Alan, we're on a mission to empower individuals to take control of their physical and mental well-being. Our innovative approach simplifies access to care, making it easier for people to prioritize their health.We're a rapidly growing company, partnering with 25,000 businesses and serving over 500,000 members across France, Spain, and Belgium....
-
Senior B2B Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia Group A tiempo completoJob DescriptionExpedia Group is seeking a Senior B2B Product Marketing Manager to join our team. As a key strategic player, you will work alongside leaders from Product, Technology, and Commercial Teams to drive growth and inform the strategic direction and positioning of our product offerings.You will be responsible for developing deep market, partner,...
-
Product Marketing Manager
hace 3 semanas
Madrid, Madrid, España Mantu Group Sa A tiempo completoProduct Marketing ManagerAt Mantu Group Sa, we are seeking a highly skilled Product Marketing Manager to join our team. This role will be based in Spain and will report directly to the Chief Marketing Officer.The successful candidate will be responsible for developing product positioning, messaging, and value propositions that differentiate our product in...
-
Senior B2B Product Marketing Manager
hace 1 mes
Madrid, Madrid, España Expedia A tiempo completoJob SummaryAs a Senior B2B Product Marketing Manager at Expedia Group, you will play a critical role in shaping the future of travel. You will be responsible for developing and executing go-to-market strategies for our B2B product offerings, working closely with cross-functional teams to drive growth and revenue. Key Responsibilities Develop deep market,...