Consumer Insights Director

hace 4 semanas


Barcelona, Barcelona, España Danone A tiempo completo

About Us
Danone, a leading food and beverage company, is dedicated to creating sustainable, nourishing products that benefit people, communities, and the planet.
We are seeking a skilled Consumer Insights Director to unlock innovation, brand positioning, and communication through insights and foresights.

Job Description

Your mission as Consumer Insights Director will be to build better value propositions and develop business growth opportunities through a deep understanding of consumers and shoppers. Your main responsibilities include:

  • Identify and define business opportunities and market segments
  • Lead comprehensive category and brand audits to deeply understand consumer needs and preferences
  • Develop and execute a robust annual insights plan to strategically guide decision-making processes
  • Build a People-Centricity culture that significantly impacts and drives business growth
  • Fuel creative development through powerful insights that resonate with category & brand audiences
  • Proactively identify and monitor market trends to seize future growth opportunities and maintain a competitive edge
  • Play a key role in all stages of innovation and renovation processes by providing insights for value proposition definition, ensuring the potential of value propositions (ideas & products), and tracking their performance

Requirements

To excel in this role, you must possess strong expertise in consumer goods insights and foresight. We believe it's positive to have:

  • Education: Background in Statistics, Sociology, Economics, Psychology, Market Research, or related disciplines such as Consumer Behavior or Business Analytics
  • Experience: Minimum 8 years of client-side experience in insights/market research within consumer goods industries like food & beverages, health care, and/or baby products
  • Languages: Must be fluent in both Spanish and English
  • Demonstrated expertise in mastering research, insights, and analytics methodologies and tools
  • Skills: Strong analytical skills and a deep understanding of data synthesis, strategic thinking, adaptability, and a proactive problem-solving mindset

What You'll Get

In this role, you will have the opportunity to impact more than 12 million consumers worldwide. Danone is the largest BCorp company, driven by a commitment to sustainability, social impact, and employee well-being. Our estimated salary range for this position is $120,000 - $180,000 per year, depending on your qualifications and location.



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