Global Consumer Insights Strategist

hace 3 días


Barcelona, Barcelona, España Danone A tiempo completo

About Us

Danone is a leading food and beverage company dedicated to creating sustainable, nourishing products that benefit people, communities, and the planet.

Job Summary

We are seeking a Global Consumer Insights Strategist to unlock innovation, brand positioning, and communication through insights and foresights.

About the Role

You will help build better value propositions and develop business growth opportunities through a deep understanding of consumers and shoppers. Your main responsibilities include:

  • Identifying and defining business opportunities and market segments.
  • Leading comprehensive category and brand audits to deeply understand consumer needs and preferences.
  • Developing and executing a robust annual insights plan to strategically guide decision-making processes.
  • Building a People Centricity culture that significantly impacts and drives business growth.
  • Fueling creative development through powerful insights that resonate with category & brand audiences.
  • Proactively identifying and monitoring market trends to seize future growth opportunities and maintain a competitive edge.
  • Playing a key role in all stages of innovation and renovation processes by providing insights for value proposition definition, ensuring the potential of value propositions (ideas & products), and tracking their performance.

Requirements

To excel in this role, you must possess strong expertise in consumer goods insights and foresight. We believe it is positive to have:

  • Educated background in Statistics, Sociology, Economics, Psychology, Market Research, or related disciplines such as Consumer Behavior or Business Analytics.
  • Minimum 8 years of client-side experience in insights/market research within consumer goods industries like food & beverages, health care, and/or baby products.
  • Fluency in both Spanish and English.
  • Demonstrated expertise in mastering research, insights, and analytics methodologies and tools.
  • Strong analytical skills and a deep understanding of data synthesis, strategic thinking, adaptability, and a proactive problem-solving mindset.

About Our Benefits

We offer a competitive salary range of $120,000 - $180,000 per year, commensurate with experience. At Danone, we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this, we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing more.



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