Market Insights Strategist
hace 24 horas
About Danone
Danone, a leading food and beverage company, is dedicated to creating sustainable products that benefit people, communities, and the planet.
As Market Insights Strategist, you will unlock innovation and brand positioning through insights and foresights. Your mission is to build better value propositions and develop business growth opportunities by understanding consumers and shoppers.
Main responsibilities include:
- Identify business opportunities and market segments.
- Lead comprehensive category and brand audits to understand consumer needs and preferences.
- Develop and execute a robust annual insights plan to guide decision-making processes.
- Build a People Centricity culture to drive business growth.
- Fuel creative development through powerful insights.
- Monitor market trends to seize future growth opportunities.
- Play a key role in innovation and renovation processes by providing insights for value proposition definition.
To excel in this role, you must possess expertise in consumer goods insights and foresight. We believe it is positive to have:
- A background in Statistics, Sociology, Economics, Psychology, Market Research, or related disciplines.
- A minimum of 8 years of client-side experience in insights/market research within consumer goods industries like food & beverages and health care.
- Fluency in Spanish and English.
- Demonstrated expertise in mastering research, insights, and analytics methodologies and tools.
- Strong analytical skills and a deep understanding of data synthesis.
Salary Estimate: $120,000 - $180,000 per year, depending on location and experience.
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