B2B Product Marketing Specialist Lead

hace 6 días


Barcelona, Barcelona, España Sequra A tiempo completo
Product Marketing Specialist Job Description

At Sequra, we are seeking a highly skilled Product Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing go-to-market strategies that drive product adoption and revenue growth.

About Sequra

We are a leading fintech company providing innovative payments technologies to merchants. Our solutions help businesses acquire, convert, and retain customers across various sectors. We are committed to delivering superior results and empowering smart shopping for consumers.

Job Summary

The Product Marketing Specialist will work closely with our cross-functional teams to create effective marketing campaigns that align with our product roadmap. Your primary responsibilities will include:

  • Developing and implementing go-to-market strategies that drive product adoption and revenue growth
  • Creating and managing marketing collateral, including positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, and enablement materials
  • Staying updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements
  • Collaborating with a diverse team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy digital and in-person experiences
  • Monitoring and analyzing the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization

Requirements

To be successful in this role, you will need:

  • Fluency in Spanish and English for both written and verbal communication
  • A clear understanding of the Product Marketing scope
  • Ability to sell ideas well through creative & innovative presentations and previous experience in public speaking
  • Previous relevant experience executing product marketing-related activities, especially in SaaS or Tech industries
  • Solid understanding of digital marketing, growth, market, and user research, product management, & people enablement best practices
  • A unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together
  • Highly organized and detail-oriented project management skills, both with internal and external stakeholders
  • Collaborative team player with the ability to work cross-functionally and build strong working relationships

Benefits

We offer a comprehensive benefits package, including:

  • 23 vacation days + 2 days of free disposal per year
  • Professional development opportunities, including access to a language learning platform with courses available for 24 languages
  • Flexible compensation plan for transportation, restaurants, and kindergarten with Cobee
  • Health insurance discounts with Sanitas and DKV
  • Hybrid or remote work
  • Work visa and relocation to Barcelona

Estimated Salary: €55,000 - €70,000 per annum



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