Product Marketing Specialist

hace 1 mes


Barcelona, Barcelona, España SeQura A tiempo completo
About SeQura

We provide innovative, flexible, and easy-to-use payment solutions that help merchants acquire, convert, and retain more customers.



Role Overview

The Product Marketing Specialist will play a critical role in helping the company achieve its growth goals. This individual will collaborate closely with the Product Management, Marketing, Sales, and Merchant Conversion teams to develop and execute go-to-market strategies that align with the product roadmap.



Main Responsibilities


  • Go-to-Market Strategy: The Product Marketing Specialist will be responsible for ideating, project managing, and launching GTM programs that meet business objectives.


  • Create and Manage Marketing Collateral: This role involves crafting value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials, and more.


  • Research Mindset: The successful candidate will stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements.


  • Cross-Functional Collaboration: This role requires working with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy digital and in-person experiences.


  • Data-Driven Decision Making: The Product Marketing Specialist will monitor and analyze performance metrics and PMM initiatives, providing insights and recommendations for optimization.


  • Storytelling: This role involves creating technical content with a twist to catch the attention of prospects and convert complex information into compelling content.


  • Visual Ideas: The Product Marketing Specialist will create basic visual ideas on Figma to give the design team their point of view.



What We Offer

We have a strong foundation that provides a secure and reliable workplace. You will have the freedom and trust to make the best contribution possible.



Benefits

  • 23 vacation days + 2 days of free disposal per year.
  • Professional development opportunities, including access to a language learning platform.
  • Flexible compensation plan for transportation, restaurants, and kindergarten.
  • Health insurance discounts.
  • Hybrid or remote work.
  • Work visa and relocation to Barcelona.


Requirements

  • Fluent in Spanish and English, for both written and verbal communication.
  • A clear understanding of the Product Marketing scope.
  • Ability to sell ideas well through creative & innovative presentations, and previous experience in public speaking.
  • Previous relevant experience executing product marketing-related activities, especially in SaaS or Tech industries.
  • Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices.
  • Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.
  • Highly organized and detail-oriented: project management skills, both with internal and external stakeholders.
  • Collaborative team player with the ability to work cross-functionally and build strong working relationships.
  • Proven track record of owning and executing product marketing campaigns.
  • Hands-on person, capable of working independently of the team.

Salary:€60,000 - €80,000 per annum, depending on experience.

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