Marketing and Product Launch Specialist
hace 1 semana
Rentals United is seeking a highly motivated and creative Marketing and Product Launch Specialist to join our team in the Netherlands. As a key member of our product marketing department, you will play a crucial role in supporting the launch of new products and features. We offer a competitive salary of €30,000 - €35,000 per year, depending on experience.
About the RoleThis is an exciting opportunity to work with our product marketing team, where you will be responsible for assisting in the development and execution of marketing campaigns across various channels. Your primary focus will be on delivering high-quality marketing materials, including case studies, one-pagers, and presentation decks, while also contributing to go-to-market (GTM) support and stakeholder management.
Key Responsibilities- Day-to-Day Support (20%)
- Assist the product team with daily tasks and projects, working closely with product marketing managers to gain experience across multiple aspects of product and marketing.
- Shadow the product marketing manager, monitor the product marketing roadmap, update deadlines for tasks, and ensure no conflicting customer communications.
- Communication Execution (15%)
- Help execute customer-communication projects, specifically managing in-product communications using tools such as Beamer, Inline Manual, or HubSpot.
- Enter copy into Beamer for PMM review, manage Inline Manual content (e.g., banners, tooltips), and collect relevant topics for the product newsletter.
- Content Collateral Creation (15%)
- Support the development of marketing materials, including case studies, one-pagers, and presentation decks.
- Prepare slides, create product landing pages, edit videos, and review lead-generation materials to ensure alignment with product updates.
- Product Marketing Campaign Execution (15%)
- Assist in executing marketing campaigns across social, email, and in-product channels by preparing ready-to-send materials.
- Create ad copy, prepare product landing pages, and draft posts for in-product communication.
- Stakeholder Management (10%)
- Aid in managing relationships with stakeholders such as designers, freelancers, and videographers.
- Send briefs to designers, collect feedback, and support the PMM in reviewing external team projects.
- Content Quality Execution (10%)
- Participate in reviews and edits of marketing content, providing feedback to enhance quality and user experience.
- Test and review user guides, provide feedback on UX content, and assist in creating educational materials.
- Visual Documentation Development (5%)
- Support the creation of visuals like charts, screenshots, and videos for documentation.
- Collect screenshots from Figma, record Loom videos, and set up client use cases to demonstrate new features.
- Analytics Implementation (5%)
- Assist in implementing user analytics for new product launches, tracking user engagement, and preparing summary reports.
- Configure Google Analytics events, monitor Beamer metrics, document high-performing content, and track customer satisfaction scores.
- Bachelor's degree in Marketing or Product Management.
- Proficiency in graphic design tools like Adobe Photoshop, Canva, or Figma.
- Strong writing skills, with experience in copywriting and advertising branding.
- Excellent communication and project management skills.
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