Game Marketing Strategist
hace 5 días
Company Overview
We are Blizzard Entertainment, a leader in the entertainment industry with over 30 years of experience. Our iconic universes include Warcraft, Overwatch, Diablo, and StarCraft, captivating millions of players worldwide.
About the Role
We are seeking a seasoned marketing professional to lead the global launch of an innovative new title. As Director, Head of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, engagement, and player acquisition globally.
Job Description
This role requires a proven track record of delivering business results, innovative creative work, and delighting player communities. You will manage a sizable marketing budget, align large cross-functional teams, and drive creative work with multiple internal departments and external partners.
Responsibilities
- Develop and execute a global marketing strategy for the new title, driving growth, engagement, and player acquisition.
- Manage a team of marketing professionals, including product marketing, brand marketing, influencer marketing, community, and social media.
- Collaborate with cross-functional teams, including performance marketing/UA, growth marketing/CRM, creative, partnerships, dev/game team, international, comms/PR, finance, product management, analytics, research, partnerships, and beyond.
- Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives.
Requirements
- 5+ years of experience in product marketing, marketing strategy, brand marketing, or integrated marketing within a top-tier game studio, developer, or publisher.
- Demonstrated results managing sizable marketing investments and aligning large cross-functional teams.
- Experience leading marketing across all stages of a product's lifecycle, from announce, pre-launch, launch, and large-scale growth.
- Passion for games and cutting-edge games marketing.
Salary
$150,000 - $200,000 per year, depending on experience.
Benefits
We offer a competitive salary, comprehensive benefits package, and opportunities for career growth and development. At Blizzard Entertainment, we prioritize diversity, equity, and inclusion, and we strive to create a workplace where everyone can thrive.
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