Transformational B2B Marketing Strategist
hace 1 mes
About Brainboxgroup
We are a dynamic and innovative SaaS startup based in the heart of Barcelona, with ambitious plans for expansion across Europe and beyond. Our software revolutionizes stock management, inventory, and sales processes, empowering producers, designers, retailers, wholesalers, product brands, and e-commerce platforms to optimize their revenues and reduce losses.
Job Description:
We are seeking an experienced and results-driven Transformational B2B Marketing Strategist to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive B2B marketing growth strategy, driving brand awareness through social media and content marketing, and collaborating with cross-functional teams to deliver impactful campaigns.
Responsibilities:
- Develop a deep understanding of our target audience and market trends, identifying opportunities to drive engagement and generate leads.
- Craft and execute a data-driven B2B marketing strategy, leveraging digital channels to reach key accounts and decision-makers.
- Lead integrated marketing approaches across B2B audiences, ensuring seamless execution and measurable results.
- Drive brand awareness through social media actions and a strong content pipeline that resonates with our audience.
- Collaborate with our SEM, SEO, Design, Copy, and Localization teams to deliver cohesive and impactful campaigns.
- Identify process improvements and opportunities to enhance marketing team efficiency.
- Manage relationships with marketing partners, including agencies, publishers, and complementary solutions, to drive results.
- Optimize our marketing budget to maximize ROI.
Requirements:
- 5+ years of professional experience in B2B marketing, with a proven track record of leading and developing high-performing teams.
- Demonstrable experience driving lead generation through digital channels and working with major technologies.
- Expertise across all aspects of B2B marketing, including brand positioning, target persona identification, digital lead generation, lead nurturing, and conversion.
- Strong project management skills, result-oriented, and focused on action.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills, able to work efficiently across teams.
- Agile, adaptable, and autonomous.
- Proven experience leading, engaging, and motivating high-performing teams.
- Languages: Spanish and English. Any additional language is a plus.
Estimated Salary: €60,000 - €80,000 per annum, depending on experience.
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