Digital Retail Activation Specialist

hace 4 semanas


Madrid, Madrid, España Lego Gruppe A tiempo completo

As a key member of the LEGO Gruppe team, you will be responsible for delivering exceptional digital shopper and consumer experiences in the France Iberia region. This role will involve owning the retail activation, innovation, and sub-channel retailer development, as well as leading the eCommerce execution of the LEGO marketing master plan and eCommerce specific shopper programs with the retailer.

Key Responsibilities:

  • Own the retail activation, innovation, and sub-channel retailer development.
  • Responsible for all on-platform retailer execution and compliance.
  • Lead the eCommerce execution of the LEGO marketing master plan and eCommerce specific shopper programs with the retailer.

Innovation Scouting & Creation:

  • Stay in touch with trends in the retail industry (e-Commerce, Omnichannel and Brick & Mortar).

Brand deployment:

  • Use, develop and improve LEGO technology stack with partners to deploy and scale the utilization of impactful assets.

Agency & Brand partnerships:

  • Work with existing and collaborate with leading agencies as well as retailers and other brands to deliver planned campaigns/promotions.

Requirements:

  • Working experience in e-Commerce or Omnichannel environment with a focus on driving innovation and solutions.
  • Exposure to relevant areas of technology, innovation or consumer & shopper engagement.
  • Background in leading and optimising performance marketing campaigns.
  • Experience in project management and agile ways of working within a cross-functional retail marketing and eCommerce environment.
  • Analytical approach basing decisions on data insights and proof points.
  • Understanding of the conversion funnel, the digital retail landscape, marketplaces and platforms, and the dynamics of e-Commerce and Omni channel.
  • Deep understanding of IT environments (APIs, web, mobile, apps, search etc.).
  • Working proficiency (written and spoken) in English, French and Spanish.

What's in it for you?

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached, you'll be rewarded through our global bonus scheme.
  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week.


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