Digital Commerce Activation Specialist
hace 3 días
About the Role
As a key member of the Diageo team, you will play a vital role in supporting the digital sales teams to deliver exceptional execution of the company's commercial plan. Your focus will be on driving consumer and shopper behavior to achieve Diageo's financial and market share ambitions.
Key Responsibilities
- Develop activation plans for key brands and customers in the Southern Europe E-Commerce channel.
- Lead the implementation of key platforms and activations within customers.
- Provide digital expertise to the Sales and Customer Marketing teams.
- Coordinate with Shopper Marketing for activities that enhance brand visibility.
- Deliver detailed plans and tools for excellent activation.
- Manage the A&P budget for the channel.
- Conduct M&E activities to improve plans and drive return on investment.
About You
We are looking for a passionate and analytical individual with experience in Sales or Marketing for the online market. You should be a digital native with a good understanding of E-Commerce trends and platforms. Strong analytical skills, including data analysis and Excel proficiency, are essential. Additionally, you should be able to work in a fast-paced matrix organization and build strong relationships to deliver outstanding outcomes.
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