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Digital E-Commerce Activation Specialist
hace 2 meses
About Diageo
As a global leader in beverage alcohol, we're proud of our collection of timeless brands including Baileys, Guinness, Gordon's and Smirnoff. We boast a rich history of character and outstanding products. To maintain and grow our unique position, we need passionate people who can revolutionize the way we understand our markets and secure our success for the future.
About the Role
As an e-Commerce Customer Marketing Manager, you will sit right at the heart of business supporting & working as business partners with our digital sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo's commercial plan to shift consumer & shopper behavior to achieve Diageo's financial and market share ambition. This role has direct responsibility for all activations of all brands across customers in the digital space across total Southern Europe: Spain, Italy, France, Portugal and Greece. You will be working with digital commercial teams and alongside the Shopper /Customer Marketing brand teams to deliver outstanding activation.
Key Responsibilities
• Build the activation plans for our key brands & customers in the Southern Europe E-Commerce channel.
• Lead the implementation of all the key platforms & activations within your customers.
• Be the Omni-channel activation lead, providing digital expertise to the rest of Sales & Customer Marketing teams in the organization.
• Coordinate with shopper marketing for activities that make our brands show up admirably to customers & consumers.
• Provide a detailed delivery of all assets and tools to deliver excellent activation for key brands and customers.
• Lead the conversation with our activation agencies to develop and complete execution of shopper marketing program.
• Define the critical activation metrics for all shopper marketing plans, monitoring them accurately.
• Efficiently manage the A&P budget for the channel in full.
• Conduct M&E activity to ensure we are constantly improving our plans to drive greater return on investment.
About You
Experience – you have about 3-year experience in Sales or Marketing for the online market. Skills: Passionate about E-Commerce – you are a day-to-day digital native, and you are curious and passionate about this area, keeping up with trends, competitor activity & discovering / driving the platforms of the future. Analytical – you can synthesize and analyze data, generating meaningful insights and recommendations. You have a good knowledge of Excel and are comfortable working with data. Agility – you can work in a fast-paced, matrix organization, you champion speed and simplification, you have the ability to build brilliant relationships to deliver amazing outcomes, and you understand how to get things done.
