Indirect Activation Specialist
hace 2 semanas
About the Role
You will lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.
Focused on:
- Increasing Diageo Distribution Coverage
- Increasing Diageo Brands Rotation through brilliant activation at the Point of Purchase
Taking advantage of our new RTM, adopter of new technologies in key process of customer management, we need to increase scale and coverage with Hybrid Sales Customers. You will lead this new business development agenda.
This includes customer/chains sourcing, commercial proposal development and engagement, segmentation, implementation and follow up. You will work hand in hand with our Hybrid Sales Executives team ensuring we achieve our objectives.
To achieve our ambition, it is crucial to ensure our brands are activated admirably at scale beyond our RTC. Customers with big capillarity and sales forces have a strategic role (distribution and activation) and we will strengthen our partnership with them.
Strategic customers development requires brilliant definition and implementation of Indirect activation platforms that will make the difference to boost our joint business. You will lead end to end this activation projects.
Responsibilities & Accountabilities:
Based on a clear understanding of On trade RTM Strategy, you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new Customers, sales and distribution.
You will define prioritization based on contribution/potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions.
You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment Plans (price, reward, counterparts, promo Plan, MPA...) for each of the sourcing target groups.
Evolving the digital readiness of Diageo and Customers to ensure relationships grow in efficiency and effectiveness.
Develop our business with Strategic Customers with big capillarity and sales force teams.
This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level.
You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.
This includes the co-creation of these platforms with the Customers assigned as well as internal alignment (Customer Marketing and NRM) and full accountability of execution.
To ensure brilliant execution, you will have to influence, engage and lead a wide range of internal (Commercial, Customer Marketing, NRN) and external (Customer Head Quarter, Regional Sales Reps, External Agencies) partners.
About You
- High energy and drive.
- Results-orientation, trustful.
- Good relationship-building skills.
- Strong in brilliant execution within Customers.
- Good negotiations skills and confirmed communication.
- Strong numerical and analytical skills.
- Proficient in MS Office (especially Excel).
- Proficient in Spanish and an intermediate level of English.
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