Consumer Experience Manager
hace 14 horas
At JTI, we celebrate differences and welcome employees from diverse backgrounds. Our company culture emphasizes inclusivity and a commitment to creating a work environment where everyone feels valued.
Job DescriptionJob Title: Consumer Experience Manager - Brand Activation Specialist
Estimated Salary: $80,000 - $120,000 per year, depending on location and experience.
Job Summary:
- Develop and implement CX platforms for designated markets, ensuring alignment with brand strategies and target consumers.
- Identify and execute efficient approaches to engage and excel in reaching consumers throughout their entire consumption journey.
- Guarantee the execution of consumer activation plans, working closely with internal stakeholders, and securing optimal resource allocation within defined budgets and brand guidelines.
Responsibilities:
- Develop detailed briefings for agencies involved in CX platforms.
- Evaluate KPIs to ensure optimal performance and make data-driven decisions.
- Conduct in-depth analyses of each platform to uncover powerful insights for consumers and short- and medium-term strategies.
- Lead and develop the Activation Team, fostering a collaborative OneTeam mindset.
Requirements:
- Bachelor's degree or equivalent education in Marketing, Business Administration, or Economics.
- +5 years' relevant experience in defining and building brand activation, marketing, or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP).
- Experience in consumer activation in horecas, festivals, and partnerships.
- Fluency in English and Spanish.
- Excellent working knowledge of MS Office, particularly PowerPoint and Excel.
About Mygwork
Mygwork is an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We strive to create a diverse and inclusive work environment and welcome applicants from all backgrounds.
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