Consumer Experience Manager

hace 1 mes


Madrid, Madrid, España Mygwork A tiempo completo
About JTI

At JTI, we celebrate differences and welcome employees from diverse backgrounds. Our company culture emphasizes inclusivity and a commitment to creating a work environment where everyone feels valued.

Job Description

Job Title: Consumer Experience Manager - Brand Activation Specialist

Estimated Salary: $80,000 - $120,000 per year, depending on location and experience.

Job Summary:

  • Develop and implement CX platforms for designated markets, ensuring alignment with brand strategies and target consumers.
  • Identify and execute efficient approaches to engage and excel in reaching consumers throughout their entire consumption journey.
  • Guarantee the execution of consumer activation plans, working closely with internal stakeholders, and securing optimal resource allocation within defined budgets and brand guidelines.

Responsibilities:

  • Develop detailed briefings for agencies involved in CX platforms.
  • Evaluate KPIs to ensure optimal performance and make data-driven decisions.
  • Conduct in-depth analyses of each platform to uncover powerful insights for consumers and short- and medium-term strategies.
  • Lead and develop the Activation Team, fostering a collaborative OneTeam mindset.

Requirements:

  • Bachelor's degree or equivalent education in Marketing, Business Administration, or Economics.
  • +5 years' relevant experience in defining and building brand activation, marketing, or trade marketing in Food, FMCG, Consumer Electronics, or Tobacco (RRP).
  • Experience in consumer activation in horecas, festivals, and partnerships.
  • Fluency in English and Spanish.
  • Excellent working knowledge of MS Office, particularly PowerPoint and Excel.

About Mygwork

Mygwork is an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. We strive to create a diverse and inclusive work environment and welcome applicants from all backgrounds.



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