Behavioral Economics Discipline Strategist
hace 2 días
Are you a seasoned professional looking to take on a challenging role in the field of Behavioral Economics? We are seeking an experienced Discipline Leader to join our team at BBVA, a global company with over 160 years of history and operations in over 25 countries. Our diverse team of professionals includes financiers, legal experts, data scientists, developers, engineers, and designers who work together to serve over 80 million customers.
About the RoleThe successful candidate will lead our Behavioral Economics discipline as a leader, reporting directly to the Global Head of Behavioral Economics. Key responsibilities include co-designing the strategy, supporting countries, and defining and implementing key projects for the discipline. This role requires strong analytical skills, excellent communication abilities, and the ability to adapt to changing priorities.
Main Responsibilities:
- Define the strategy of BE in the organization, exploring new approaches and areas of application.
- Conceptualize, define, and plan project schedules, taking into account stakeholder needs and existing resources.
- Design and develop research, customer journeys, competitive and market intelligence analysis to analyze the context/problem and explore ideas.
- Ensure the proper application of Behavioral Economics in projects led or involved, collaborating actively in the definition and improvement of the project from their field of expertise.
- Launch pilots/experiments in coordination with the project team.
- Define comprehensive recommendations/initiatives to explore/working lines based on knowledge and analysis carried out.
- Know the tools and vendors necessary to perform their job.
- Define and measure key metrics to understand the impact on project results.
- Work closely with assigned countries to help implement and scale BE locally.
- Participate in the enrichment of the methodology thanks to their expertise in special projects.
- Share findings, definition, and developments in terms of Behavioral Economics with countries and other discipline members to facilitate local implementation of the project/insights.
Requirements:
- Master's degree in Business Administration, Economics, Engineering, Marketing, Psychology, Sociology, or Anthropology.
- Experience working in consultancy, specializing in the banking industry with a focus on innovative environments.
- Proven experience in strategy, preferably with a focus on behavioral economics.
- Over 5 years of experience applying behavioral economics.
Estimated Salary Range: €80,000 - €120,000 per annum, depending on experience and qualifications.
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