Behavioral Economics Strategy Lead

hace 1 día


Madrid, Madrid, España Bbvacib A tiempo completo

Explore a career at BBVA, a global company with over 160 years of history operating in more than 25 countries. We serve over 80 million customers and employ 121,000 professionals in diverse fields. Learn about the area: Behavioral Economics is a global discipline focused on improving customer decision-making by analyzing cognitive biases to design contextually relevant choices.

About the Job:
The candidate will lead Behavioral Economics as a Discipline Leader, reporting directly to the Global Head of Behavioral Economics. Key responsibilities include co-designing strategy, supporting countries, defining and implementing key projects for the discipline that require a sophisticated understanding of BE or have not been explored before.

In particular, the Discipline Leader will:

  • Define the strategy of Behavioral Economics within the organization, exploring new approaches and areas of application.
  • Conceptualize, define, and plan project schedules to adapt to stakeholder needs and existing resources.
  • Design and develop research, customer journeys, competitive intelligence analysis to analyze the context and explore ideas.
  • Evaluate the proper application of Behavioral Economics in projects led or involved, actively contributing to project definition and improvement from their field of expertise.
  • Launch pilots/experiments in coordination with project teams.
  • Provide comprehensive recommendations/initiatives to explore/working lines based on knowledge and analysis conducted.
  • Be familiar with necessary tools and vendors for job performance.
  • Define and measure key metrics to understand project results impact.

Key Requirements:
The ideal candidate should have a degree in Business Administration, Economics, Engineering, Marketing, Psychology, Sociology, or Anthropology. Experience working in consultancy, particularly in innovative banking environments, and proven experience in strategy preferably focusing on behavioral economics are required.

This role involves collaborating closely with assigned countries to implement and scale Behavioral Economics locally and participating in the enrichment of methodology through special projects. The Discipline Leader will share findings, definitions, and developments in terms of Behavioral Economics with countries and other discipline members to facilitate local implementation of projects/insights.

Salary Estimate: Based on similar positions in Madrid, Spain, the estimated salary range for this role is between €60,000 to €100,000 per year, depending on qualifications and experience.

Benefits: Working at BBVA offers a range of benefits including professional growth opportunities, diverse work environment, and competitive compensation packages.

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