Behavioral Economics Strategist Leader

hace 1 día


Madrid, Madrid, España Bbva A tiempo completo

About Us

BBVA is a global company with over 160 years of history, operating in more than 25 countries and serving over 80 million customers. We have a diverse workforce of over 121,000 professionals working together in multidisciplinary teams.

About the Job

We are looking for a Behavioral Economics Strategist Leader to join our team. This role will report directly to the Global Head of Behavioral Economics and will be responsible for co-designing the strategy, supporting countries, and defining and implementing key projects for the discipline.

Key Responsibilities

  • Define the strategy of BE in the organization, exploring and proposing new approaches and areas of application.
  • Conceptualize, define, and plan project schedules, adapting to the needs of stakeholders and existing resources.
  • Design/develop research, customer journeys, competitive and market intelligence analysis to analyze the context/problem and explore ideas.
  • Ensure the proper application of Behavioral Economics in the projects he/she leads or is involved in.
  • Launch pilots/experiments in coordination with the project team.
  • Define comprehensive recommendations/initiatives based on knowledge and analysis.
  • Know the tools and vendors necessary to perform his/her job.
  • Define and measure key metrics to understand the impact on project results.
  • Work closely with assigned countries to help implement and scale BE locally.
  • Participate in the enrichment of the methodology thanks to his/her expertise in special projects.
  • Share findings, definitions, and developments in terms of Behavioral Economics with countries and other discipline members.

Requirements

  • Degree in Business Administration, Economics, Engineering, Marketing, Psychology, Sociology, or Anthropology.
  • Experience working in consultancy, specializing in the banking industry with a focus on innovative environments.
  • Proven experience in strategy, preferably with a focus on behavioral economics.
  • More than 5 years of experience applying behavioral economics.


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