Television Media Strategy Director
hace 5 días
Company Overview
Publicis Groupe, a leading global communications group, has over 98,000 employees and operates in more than 100 countries. Our mission is to lead the transformation of our clients' businesses through creative solutions.
Job Summary
We are seeking an experienced Television Media Strategy Director to lead our television advertising trading initiatives. This role requires a deep understanding of the TV advertising landscape, negotiation skills, and the ability to analyze performance metrics to optimize investments.
Responsibilities:
- Develop and implement TV media strategies to support brand objectives and marketing goals.
- Lead negotiations with TV networks, broadcasters, and media agencies to secure optimal pricing, placements, and added value opportunities for TV ad campaigns.
- Analyze audience data, viewership trends, and market research to identify strategic opportunities and target demographics for TV advertising.
- Collaborate with creative teams to develop impactful TV ad content that resonates with target audiences and drives brand awareness.
- Monitor and evaluate TV ad performance, tracking key metrics such as GRPs, TRPs, reach, frequency, and cost per acquisition (CPA).
- Manage TV advertising budgets, allocations, and forecasts to ensure efficient use of resources and alignment with overall marketing objectives.
- Stay informed about industry trends, regulatory changes, and emerging technologies in TV advertising, and adapt strategies accordingly.
Requirements
- Bachelor's Degree related to Advertising, Marketing, Economics, or a similar field.
- 5-7 years of experience in a similar role.
- Good communication skills, dynamic, flexible, and proactive.
- Analytical skills and numeracy.
- Ability to work under pressure and meet deadlines.
- Have an advanced level of English (B2 or more).
Benefits
- $80,000 - $120,000 per year salary range based on experience.
- Flexible Benefits package including meal vouchers, health insurance, transportation, and more.
- Growth Opportunities through local and global training programs.
- Free Online Training through LinkedIn Learning and Udemy Catalogs.
- Partner Certifications from industry giants like Meta, Google, or Amazon.
- Work from anywhere program allowing up to 6 weeks of remote work.
- Attractive holidays package including your birthday and Advertising Day off plus additional days off.
- Hybrid model with up to two days working from home and intensive summer hours.
About Us
Publicis Groupe is committed to building a culturally diverse workforce and encourages applications from underrepresented groups. We prioritize equality of opportunity and welcome applications from all individuals regardless of their background.
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