Digital Performance Marketing Specialist
hace 5 días
About Welocalize
Welcome to Welocalize, an international digital performance marketing agency that offers strategic global services. Our business is organized as an agile framework, providing our customers with a unique combination of innovative solutions.
We are looking for a highly skilled Digital Performance Marketing Specialist to join our growing activation team. If you're passionate about driving growth for local and global brands, this role is perfect for you. As a key member of our team, you will be responsible for managing a client portfolio of paid media campaigns across Search and other digital platforms.
Main Responsibilities:
- Manage a client portfolio of paid media campaigns across Search and other digital platforms
- Proactively build internal relationships and communicate technical subjects effectively
- Mentor and tutor junior members of the team on technical training
- Ensure campaigns deliver against customer objectives while providing analysis and recommendations for improvement
- Support senior team members with strategy development
- Proactive reporting and analysis of data, with quality assurance of Paid Media Specialists
- Define optimisation strategies for customers
- Own the day-to-day delivery of paid media work against customer objectives
- Become a trusted advisor to clients through communication of day-to-day performance management and strategies for short-term performance improvement
Requirements & Experience:
- A minimum of 2-4 years in a role using Google Ads or Microsoft Ads
- Demonstrate implementation of multi-channel media strategies, advising on the right balance between Search and other media
- Stakeholder management skills
- Good negotiating skills paired with ability to dive deep into performance reporting
- Knowledge of account-based marketing (ABM) targeting tactics
- Experience in managing monthly budgets exceeding £30k for multi-channel international campaigns
- Performance analysis, forecasting, and creating high-level reports
Competencies:
- Drive successful results for customers and team members
- Build strong relationships with customers
- Ownership of customer KPIs
- Naturally curious and challenge existing ways of working in a professional manner
The estimated salary range for this position is £45,000 - £60,000 per annum, depending on experience and qualifications. We are committed to equal opportunities and encourage applications from candidates with disabilities.
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