Lead PPC Strategist for VAS Growth
hace 3 días
We're seeking an experienced Head of PPC to drive our VAS growth using Google Ads. As a key member of our team, you'll be responsible for managing a team of media buyers, collaborating with other teams to ensure campaigns align with our overall marketing strategy, and staying up-to-date with the latest trends in digital advertising.
Key Responsibilities:- Manage a team of media buyers and oversee campaign setup, monitoring, and optimization.
- Collaborate with cross-functional teams to ensure campaigns are aligned with overall marketing strategy.
- Stay up-to-date with the latest trends in digital advertising and leverage that knowledge to drive VAS growth.
- At least 3 years of experience in PPC management with a focus on VAS growth and Google Ads.
- Proven track record of executing successful PPC campaigns that drive VAS growth.
- Strong understanding of PPC advertising platforms, particularly Google Ads.
- Excellent analytical skills, with the ability to use data to inform strategy and optimize campaigns.
- Good knowledge of Google Analytics (GA4) and the ability to use it to inform strategy and optimize campaigns.
- Knowledge of DV360 and other programmatic advertising platforms is a plus.
- Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget.
- Excellent communication skills, with the ability to work collaboratively with cross-functional teams and communicate complex ideas to stakeholders at all levels of the organization.
- Possession of business level English.
$120,000 - $150,000 per year, depending on experience.
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