Lead PPC Strategist for VAS Growth

hace 3 días


Barcelona, Barcelona, España International People Solutions A tiempo completo
Job Description

We're seeking an experienced Head of PPC to drive our VAS growth using Google Ads. As a key member of our team, you'll be responsible for managing a team of media buyers, collaborating with other teams to ensure campaigns align with our overall marketing strategy, and staying up-to-date with the latest trends in digital advertising.

Key Responsibilities:
  • Manage a team of media buyers and oversee campaign setup, monitoring, and optimization.
  • Collaborate with cross-functional teams to ensure campaigns are aligned with overall marketing strategy.
  • Stay up-to-date with the latest trends in digital advertising and leverage that knowledge to drive VAS growth.
Requirements:
  1. At least 3 years of experience in PPC management with a focus on VAS growth and Google Ads.
  2. Proven track record of executing successful PPC campaigns that drive VAS growth.
  3. Strong understanding of PPC advertising platforms, particularly Google Ads.
  4. Excellent analytical skills, with the ability to use data to inform strategy and optimize campaigns.
  5. Good knowledge of Google Analytics (GA4) and the ability to use it to inform strategy and optimize campaigns.
  6. Knowledge of DV360 and other programmatic advertising platforms is a plus.
  7. Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on-time and on-budget.
  8. Excellent communication skills, with the ability to work collaboratively with cross-functional teams and communicate complex ideas to stakeholders at all levels of the organization.
  9. Possession of business level English.
Estimated Salary Range:

$120,000 - $150,000 per year, depending on experience.



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