Digital Marketing Specialist

hace 3 semanas

Madrid, Madrid, España Byd A tiempo completo

About the Department:
The Marketing Department within BYD Spain is responsible for developing and implementing tailored marketing strategies to drive Spain performance and deliver results that drive business objectives. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

The Role:
Key objectives and responsibilities include:
• Delivering social media plans for the Spain marketing team
• Optimizing and reporting on all campaigns, sharing results with the wider team
• Working with the creative team to ensure best practice creative is used
• Assisting with quarterly and annual planning of marketing budgets

Key Results:
• Web traffic and leads driven by media campaigns
• Increasing engagement and performance of social media campaigns
• Improving brand awareness and image of BYD in Spain

The Person:
We are looking for a Paid Social Specialist to lead the strategic and tactical execution of paid social campaigns. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved, and client targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response. You will work with partners including Meta, LinkedIn, and TikTok.

Your Profile:
• University Degree in Marketing, Sales, or commercial disciplines
• Effective and fluent communicator in English and Spanish
• Excellent Microsoft office skills
• Experience in social media planning and execution of 360 campaigns
• Understanding of media market and key media owners, Meta, and TikTok
• Knowledge of current digital media landscape and ability to optimize performance campaigns
• Customer-oriented mindset
• Excellent communications and interpersonal skills
• Able to prioritize and work proactively with efficient time management skills
• Resilient and open-minded
• Results-oriented, able to work to deadlines, hands-on approach, motivated to get results

We Offer:
• Performance and experience-based competitive remuneration
• Department and company-wide teambuilding events
• An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy

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