Digital Experience Strategist
hace 14 horas
Careers at Eyecarepro
">We are a leading provider of online services to the optometry industry, dedicated to enhancing the digital presence of eyecare professionals. Our company is seeking a highly skilled Digital Experience Strategist to join our growing global team.
The successful candidate will play a vital part in optimizing and maintaining our client websites while ensuring a positive user experience. As a key member of our team, you will be responsible for developing and optimizing web strategies to enhance user experience, boost conversion rates, and drive overall digital performance.
Key Responsibilities:- Web Strategy Development: Lead the creation and execution of comprehensive web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
- User Experience (UX) Optimization: Oversee and improve user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
- Data-Driven Decision Making: Utilize web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
- SEO and Content Strategy Alignment: Collaborate with SEO and content teams to align web strategies with organic search goals, optimizing site structure, content layout, and navigation for improved performance.
- Conversion Rate Optimization (CRO): Lead initiatives to increase website conversion rates through A/B testing, multivariate testing, and personalization strategies, while analyzing conversion funnels and optimizing pages for better user retention.
- Web Performance and Technical Optimization: Ensure the website's technical health by optimizing speed, mobile usability, and search engine crawlability, working with developers to address issues related to Core Web Vitals and technical SEO.
- Project Management and Execution: Manage the execution of web strategy projects, working cross-functionally with design, development, content, and marketing teams to ensure timely and within-scope delivery.
- Client and Stakeholder Management: Serve as the main point of contact for web-related projects, ensuring alignment between business goals and web strategy. Present strategic insights and performance reports to senior leadership and clients.
- Web Governance and Compliance: Ensure all web strategies and updates comply with best practices, including accessibility (WCAG), privacy regulations (GDPR, CCPA), and overall web governance.
We are a forward-thinking organization dedicated to providing innovative solutions for the optometry industry. Our commitment to excellence and customer satisfaction drives us to continually improve and expand our services.
Salary Range:$80,000 - $120,000 per year, depending on experience and qualifications.
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