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Commercial Rail Operations Manager
hace 1 mes
We are a leading digital railway company, dedicated to revolutionizing the way people travel. Our mission is to create a seamless and sustainable experience for millions of passengers every year.
Job OverviewWe are seeking an experienced CRM Operations Manager to join our team in London. As a key member of our customer engagement team, you will be responsible for delivering best-in-class multichannel engagement programmes using our vast datasets.
About the RoleThe ideal candidate will have a strong background in technical CRM (email/push) with a solid understanding of data-driven marketing. You will work closely with our CRM Campaigns, Data Science, and Engineering teams to leverage our customer model and deliver highly engaging communications across all markets.
Your responsibilities will include:
- Building complex, high-volume marketing campaigns in Braze, leveraging Liquid template language and other tools.
- Overseeing the deployment of our marketing and service communications to ensure efficient and optimized content for our customers.
- Collaborating with stakeholders to translate technical requirements into simplified campaign processes/documentation.
- Continuously developing new features and ideas to support our CRM strategy.
In this role, you will be the subject matter expert of our customer engagement platform (Braze) and document processes and implementations for key projects.
RequirementsTo succeed in this role, you will need:
- Technical management of marketing platforms – CEP/ESP/IMP. Braze platform ideal.
- Ownership of building complex customer journeys and automations.
- Experience with segmentation, A/B testing best practices, and setting up always-on automations.
- An excellent working knowledge of client-side scripting (SQL desirable but not mandatory, HTML/CSS mandatory).
- Strong understanding of data flows and how they can be used to power CRM campaigns.
- Practical experience on best practices to maintain high email deliverability.
- Experience with pre/post campaign reporting.
- Strong attention to detail and an understanding of the importance of quality.
You will also need to balance technical expertise and commercial acumen to deliver required outcomes.
What We OfferWe offer a competitive salary of £70,000 - £90,000 per annum, depending on experience, as well as a range of benefits including private healthcare, dental insurance, and a generous work from abroad policy.
We prioritize career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Our values represent the things that matter most to us and what we live and breathe every day: Think Big, Own It, and Travel Together.