E-Business Development

hace 1 mes

Barcelona, Barcelona, España Puig Deutschland Gmbh A tiempo completo

About the Role

We are seeking a highly motivated and detail-oriented E-Business Development & Digital Marketing Specialist to join our dynamic team at Puig Deutschland Gmbh. As a key member of our Digital team, you will play a crucial role in shaping our digital strategies and driving growth across our lifestyle brands.

Key Responsibilities

  • Analyze Sell-In and Sell-Out data to drive effective business strategies.
  • Conduct profitability analyses and track key performance metrics.
  • Define and support promotional activities and enhance brand portfolios.
  • Optimize and manage product catalogs for various lifestyle brands.
  • Lead weekly calls with Amazon, agencies, and key partners.
  • Assist in identifying, onboarding, and launching new opportunities.

Global Digital Marketing for Shakira and Benetton Perfumes
  • Elevate Brand Visibility: Ensure our brand is effectively represented on key etailer websites and Amazon, maintaining a consistent and high-quality presence.
  • Optimize Guidelines: Regularly update our etailing guidelines with fresh digital assets and insights, providing clear recommendations for local markets to follow.
  • Support Local Teams: Collaborate with local teams to help them implement successful etailing initiatives that drive growth and engagement.
  • Coordinate with Agencies: Work with creative agencies to produce compelling digital assets such as banners, comparison charts, newsletters, and more.
  • Web Content Management: Assist in the development of new landing pages and oversee updates to our website, ensuring content is always fresh and relevant.
  • Email Marketing: Manage and optimize email marketing campaigns, using analytics to improve performance and maximize reach.

Requirements
  • Degree in Commerce, Business Administration, Marketing, or a related field.
  • Excellent project management, analytical, and organizational skills.

About Puig Deutschland Gmbh

Puig Deutschland Gmbh is a leading player in the luxury fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

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