Strategic Organic Growth Director Spain

hace 6 días


Barcelona, Barcelona, España Factorial Hr A tiempo completo

The Role:
We are looking for a strategic leader to drive the organic growth of Factorial for the Spanish Market. Organic channels are the main acquisition channels for Factorial since its foundation. We build valuable content for small and medium companies on topics related to people and organizational management. This content includes blog posts, webinars, tools, guides, e-books, and videos that capture the attention of a growing pipeline of HR managers. With time and nurturing, these relationships trigger sales conversations and new customers for Factorial.

Responsibilities:
Develop and implement SEO actions and strategies to drive massive growth in website traffic, lead acquisition, and revenue. Identify new organic revenue opportunities outside of existing business lines to grow our active user base. Define and execute content promotion tactics on social media and other channels to attract a high volume of visitors. Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation. Manage the Spanish inbound marketing team, including external suppliers such as PR agencies, link-building agencies, copywriters, freelancers, and brand ambassadors. Set clear targets and ensure the Spanish inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level. Collaborate with the Sales, Product, Performance, and Marketing Ops teams to ensure market goals are met.

Your Profile:
You are fluent in Spanish and English. You have previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company. You possess excellent communication and negotiation skills, a strong track record of achievement, and deep knowledge about SEO. You are also proficient in CRM and customer journey management, with a drive, tenacity, and results-oriented mindset. You have a bias for action and the ability to foster a competitive, results-driven mentality in your team.



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